Hi, I’m Heather Frank! I’ve owned my own successful graphic and web design business for over 20 years.

Design is my passion and my creative skills include producing unique and memorable logos and corporate id, print-based or digital promotional material, WordPress website design, signage, and product packaging from milk products to perfumes.

By creating a professional, highly recognisable and unique brand, I’ve helped small businesses grow into successful multi-million dollar companies. Find out how a FRANK design can help you too!

Let’s be frank…how does your business really look? Is it good enough? With so much visual clutter being thrust upon us every day, you need to stand out and be seen. You can have the best product, but if your first impression doesn’t blow your prospective clients away, then you simply won’t be seen. Looks really are everything. Good design is simple…it’s clean, uncluttered and memorable. Start with the basics…a unique logo, creative stationery, modern responsive website and good signage. It’s your first point of contact so make sure it says “you”.

FRANK design will get your business looking spot on!

Graphic design isn’t just about making your business look good…design needs to be effective in bringing in customers.

From a designer’s point of view, aesthetics will always win us over. Compare two brochures or websites and we will be guaranteed to choose the less cluttered, more visually appealing design. But we aren’t designing for other designers are we, and need to see past pure aesthetics.

For clients or marketers looks aren’t as important as information. They want prospective customers’ demographic and psychographic needs filled in order for them to form a strong connection with the brand, often resulting in text overload and a cluttered design.

A designer’s job is to come up with a compromise…creating a clean, easy to read eye-catching design which provides just the right amount of information.

Ultimately how good the design will depend on the end user’s perspective and everyone is unique. Some customers will be drawn to a beautiful design and merely scan the text, whereas others will pore over the text, reading every single word.

Find out how I work with you to create your new business brand identity so you stand out from your competitors…